Your web site is the only brand platform you can truly control. You Google Local listing can be restricted or removed by Google. Your Facebook page can be hacked or removed. It's good until it isn't. Not to mention, your web site is the only place you can truly convey a strong brand identity. Thus, it's critically important to your brand success that you have a strong web presence that you are in control of. Besides trusted an agency with your digital strategy, the key to success is search engine optimization, or SEO. Today, SEO encompasses a broad set of strategies to create a cohesive and functional brand identity. 85% of gen z and younger use Google first to find a business. If you don't exist on Google, you don't exist to a large and growing percentage of our population.
Brand consistency is not only important across your visible channels, it is critical to your appearance on Google and your ranking. A client of another SEO firm came to us today with a very specific problem: the title of his page on Google was not showing his business name, only his URL. NAP consistency, especially within a site's structure, is one of the most fundamental parts of an SEO strategy. Despite the fact that his prior SEO firm had been on the job for a year, this had been completely neglected. We quickly identified the inconsistencies and missing tags, and put a plan into place to populate this information and structure the site's content in a way that is easy for Google to understand. The result is that his listing titles will be corrected and his site will enjoy greater confidence from Google, resulting in higher rankings overall.
Is your SEO agency paying attention to the fundamentals? We would be happy to perform an SEO analysis of your site and show you all the ways we can help create stable, long term growth in your industry.
