Overview
Melissa Thompson has held tenures at the world's top Direct Sales Beauty companies. Drawing on that vast background to create Bellame, her goal was to give women a path: via science-backed, luxury beauty, and an innovative business model -- to claim their career and financial destinies.
Focus
Bellame was a brand-new business launched by Melissa Thompson, who had previous experience in other beauty companies. When starting this project, we had two false starts with other beauty product eCommerce providers who did not have follow through with their big promises. After these two fails, we decided to build our own technology stack on Drupal.
Solution
Bellame's partners needed to have the ability to log-in to view their dashboard: calculating revenue and commissions for partners. These needs were another reason we chose Drupal as the solution.
- Building Bellame in Drupal: We chose Drupal because of its open-source nature, along with its scalability, reliability, and extensibility, building the first Bellame website from scratch.
- Bellame's Commission Engine: We architected a solution for partners needing the ability to have a dashboard by hiring an 8-person tech team for this specific engine within Drupal.
- Traffic and Growth: Created the hosting environment to encourage traffic and growth for the website.
- Helpdesk software: Used Freshdesk module to integrate the website to Freshdesk's helpdesk software.
Outcome
Within six months, Bellame had done $16M in sales on the initial Drupal build.
Bellame's rapid success demonstrated that with the right technology foundation, a startup can quickly mature into a premium beauty brand. By owning their tech stack instead of relying on unreliable third-party providers, Bellame gained full control of their growth trajectory, which allowed their brand, product line, and partner network to scale at a high-end, enterprise level from day one.