Our Core SEO services cover all of the basics required to improve visibility across all major search platforms. This encompasses on-page optimization, link building, Google local search, AI/Overview and voice search readiness. Each component ties together to strengthen how search engines evaluate and rank your web site.
It's a fast-changing landscape, so make sure you are ready to dominate every new feature and algorithm change that comes your way. We focus on the four key areas you may appear on Google: Sponsored, Overview, Organic and Local.
Sponsored Search: When you buy sponsored ads on Google (Google Ads), your site may appear in the sponsored search results section.
Overview: Google provides AI-powered (Gemini) results on many searches, so make sure your presence is optimized for AI Overview.
Organic: Still highly relevant, organic results always appear and are the foundation of your optimization efforts. This is the baseline for content and metadata optimization, and still one of the largest sources of traffic.
Local: For businesses with a physical local presence, Google Local optimization is vital to help customers find your business. For local customers who intend to visit your business in person, nothing is more important than optimization of your local listing.
Core SEO Strategy:
- Optimize your entire site with rich, structured metadata, illustrative images and interlinked content for maximum search optimization.
- Improve local search presence on Google Local, Bing and other relevant platforms based what is appropriate for your business.
- Incorporate voice search optimization so your site is ready for searches on phones smart devices.
- AI search readiness and optimization.
What You Get:
Our Core SEO package is foundational to your business success.
Opening SEO Analysis & Audit
- Full review of your site’s current SEO standing and where the biggest opportunities are.
- Check for any Google search/sitemap penalties or issues that need immediate correction.
- Competitive analysis and consultation on demand, to inform strategy
Google Business Profile Optimization
- Overall Google Business Profile cleanup and optimization based on Google’s current best practices.
- Make sure your service areas line up with the best target markets for your business.
- Highlight your core services clearly so potential customers and Google both understand what you offer.
- Manage photos (you provide or schedule with our team) and metadata.
- Perform monthly profile checks to keep everything accurate, optimized and compliant with Google’s guidelines.
- Update and maintain social profile links inside the Google Business Profile.
- Keep the profile aligned with new Google features, changes and best practices.
Technical Optimization
- Optimize meta titles and descriptions to improve search relevance and increase click-through rates.
- Structure HTML tags properly to improve content flow and keyword relevance.
- Optimize image delivery and add descriptive ALT text for better speed and indexing.
- Assess existing URL scheme and breadcrumbs. Architect changes to patterns, structure and hierarchy.
- Manage interlinking to help distribute page authority and guide users through the site.
- Make sure the site is responsive and accessible and provides a smooth experience across all devices.
- Add schema markup where needed to help Google better understand your content and improve search visibility.
- Specific Drupal and Wordpress optimizations, including the drupal/metatag module, drupal/pathauto, Yoast, AIO-SEO and others.
Local Citations
- Keep NAP information including name, address and phone number consistent across listings to strengthen local SEO and trust with the public and Google.
Backlink Building
- Pursue one to three authoritative backlinks each month from industry-relevant or location-specific websites to help build authority and improve visibility.
Monthly Reporting
- Provide monthly custom reports with aggregate data and breakdowns from Google Search Console, Google Local and proprietary tools to track and measure backlink coverage (positive and negative backlinks), domain reputation, competitive analyses, optimization scoring and more.
The Result:
An online presence that is easier for humans and search engines to understand, better positioned for local and broader searches and designed to reach more potential customers online.
